Lotus Communications President Jim Kalmenson is widely known across the West Coast of the U.S. as the leader of a family-run business with a diverse portfolio of radio stations that includes Classic Rock and Active Rock FMs in Tucson, a Classic Rocker in Las Vegas, and a Farsi-language format targeting Persians across Southern California.
However, it is Lotus’ Spanish-language stations and their performance that has led Kalmenson to receive the 2018 Medallas de Cortez Award as “Broadcaster of the Year” at this year’s Hispanic Radio Conference in Miami.
“It’s always nice to have a conversation about our fun industry,” says Kalmenson, who spoke with Radio + Television Business Report Editor-in-Chief Adam R Jacobson for a Hispanic Radio Podcast installment that touches on one very important thing for all radio stations to consider when signing an advertising contract with a client.
What is it? Get the answer by listening to this great 10-minute audio podcast.