When it comes to attracting the biggest possible audience for your radio station, syndicated programming could be a part of the mix — even if only for an hour or two on the weekends or on a weeknight well after dark.
Spanish-language radio stations are no different, and in some ways may be more reliant on syndicated programming than their English-language brethren. That’s where GLR Networks seeks to fill a void in communities across the U.S. where the Hispanic population has grown, but the in-language media choices remain thin.
In this latest Hispanic Radio Podcast, four genres of programming offered by GLR are discussed by Jimmy Perez, VP of Affiliates and Programming for GLR, a partnership with Spain’s Grupo PRISA managed in the U.S. by Gen Media Partners.
Perez discusses with Radio + Television Business Report Editor-in-Chief Adam R Jacobson how a top-of-the-hour newscast has found a cross-format home at Hispanic radio in the U.S., while sharing details on sports-focused talk programming, the growth of the global Los 40 Principales brand in the U.S. via a countdown show, and an entertainment program hosted by one of the most familiar personalities in U.S. Hispanic media.
To listen to this podcast, simply click here:
Make plans today to attend the greatest learning opportunity you and your company has to capitalize on the continued growth of the U.S. Hispanic market.
The Hispanic Radio Conference is a unique and one-of-a-kind event designed to bring awareness of the power of Hispanic radio listeners to your C-Suite. Featuring the top executives in Spanish-language radio, the latest trends on how Hispanics consume English-language radio and key insights straight from Inside the Beltway, it’s the Spring Break destination that your HR manager won’t question the expenses for! For full details, visit www.hispanicradioconference.com.
LAST WEEK’S HISPANIC RADIO PODCAST, AND PREVIOUS PODCASTS, CAN BE FOUND AT HISPANICRADIOCONFERENCE.COM!