Is it true that the majority of the growth in the U.S. Hispanic market is coming from markets that are below the top 10 Hispanic DMAs?
“Generally speaking, yes,” reveals Fernando E. Férnandez, Partner and Chief Client Officer at New York-based multicultural advertising agency d’expósito & Partners.
But, are media buyers and marketers responding?
In this Hispanic Radio Podcast, Férnandez discusses with Radio + Television Business Report Editor-in-Chief and Hispanic Market Overview publisher Adam R Jacobson the eight metropolitan areas where Latino population growth is soaring.
Do you have radio stations in these markets? What would it take to begin courting Spanish-language radio listeners and building revenue through in-language exclusivity with both clients and consumers?
Find out in this audio podcast by clicking below!
Make your plans now to enjoy the most informative and, perhaps lucrative, Spring Break event you’ll ever attend! The 2019 Hispanic Radio Conference will be held March 12-13, 2019 at the Intercontinental at Doral Miami, just minutes from the offices of every leading Hispanic media company in the U.S. and some of the key advertising agencies working with them. You won’t want to miss this limited-capacity event.
To learn more and to register, please visit HispanicRadioConference.com.
You’ll also find an archive of recent Hispanic Radio Podcast episodes at HispanicRadioConference.com.