Does ‘Contextual Targeting’ Matter When Targeting Hispanics?


MIAMI BEACH — How to reach Hispanic consumers with the right marketing content, through the right channels — including radio and TV — continues to capture the attention of those in charge of where to invest their ad dollars. What are they being told with respect to how to target Latino consumers in the digital realm?

A “Hispanic411” webinar from Univision Communications and Magna Global conducted Jan. 18 could give you some important facts on what your digital dollar competitors are doing to steal money from you.

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