The first media brand to use the screen in an entitlement partnership, HISTORY and the Charlotte Motor Speedway are calling the 5/28 NASCAR Nationwide Series race will be entitled the “Top Gear 300.” Last year’s sponsor was Tech-Net Auto Service. It will air nationally on ABC at 2:30 p.m. ET on Saturday of Memorial Day weekend. The U.S. version of “Top Gear” enters its second season on HISTORY tracking the colorful history of the automobile through an offbeat celebration of the art of driving.
Featured segments include profiles of super-cars, extreme stunts and challenges, car reviews and celeb interviews. The series also features the eccentric adventures of its hosts: comedian and car buff Adam Ferrara, champion rally and drift racer Tanner Foust and racing analyst Rutledge Wood.
Chris Moseley, HISTORY SVP/Marketing, says in terms of a brand synergy and audience reach, the Top Gear 300 could not be a more perfect fit. “It allows us to increase awareness of ‘Top Gear’ with a highly targeted consumer audience whose love and appreciation of cars rival our most passionate viewers.”
The Top Gear 300 was first run at Charlotte Motor Speedway in 1982, the inaugural season for the NASCAR Nationwide Series. That event featured a battle among racing legends Harry Gant and Dale Earnhardt, with Gant taking home the trophy. Since that first race, the Nationwide Series has been a staple on Memorial Day weekend at Charlotte and has seen some of the biggest stars in NASCAR history visit Victory Lane.