Hitachi and Fox Cable Sports announced a multi-platform sponsorship agreement that gives Hitachi a major advertising presence on Fox Sports Net (FSN) and FOXSports.com on MSN this college football season. FSN has national television rights for Big 12 and Pac-10 football games, and is scheduled to carry 23 games this season. The new agreement calls for Hitachi to be the title sponsor of FSN’s Big 12 and Pac-10 college football halftime coverage, which this season will be titled The Hitachi Halftime Show. The deal also includes a product integration component as the show’s set will prominently feature seven state-of-the-art Hitachi plasma televisions. In addition, Hitachi will be the presenting sponsor for the 20 game telecasts FSN is scheduled to produce in high-definition, and Hitachi also will sponsor the College Football Scoreboard on FOXSports.com on MSN, one of the top sports sites on the Web, with more than 14 million unique visitors per month.
