Hitachi strikes ad deal with FSN and on MSN


Hitachi and Fox Cable Sports announced a multi-platform sponsorship agreement that gives Hitachi a major advertising presence on Fox Sports Net (FSN) and on MSN this college football season. FSN has national television rights for Big 12 and Pac-10 football games, and is scheduled to carry 23 games this season. The new agreement calls for Hitachi to be the title sponsor of FSN’s Big 12 and Pac-10 college football halftime coverage, which this season will be titled The Hitachi Halftime Show. The deal also includes a product integration component as the show’s set will prominently feature seven state-of-the-art Hitachi plasma televisions. In addition, Hitachi will be the presenting sponsor for the 20 game telecasts FSN is scheduled to produce in high-definition, and Hitachi also will sponsor the College Football Scoreboard on on MSN, one of the top sports sites on the Web, with more than 14 million unique visitors per month.