What happens when the cluster of stations you’ve been overseeing as SVP/Market Manager and, before that, as a longtime sales leader gets sold?
In the case of Ben Hoffman, it involves a bump up in market size at the company he joined nearly eight years ago.
As first reported by RBR+TVBR late Wednesday via Twitter, Hoffman is now ensconced in Minneapolis, and has taken the role of VP/Sales for Entercom‘s three stations serving the Twin Cities: Country KMNB-FM 102.9, Adult Hits KZJK-FM 104.1 and News/Talk WCCO-AM 830.
He now reports to SVP/Market Manager Shannon Knoepke, who held that role in addition to serving as Director of Sales for the station under former owner CBS Radio.
Hoffman officially takes duties from Jay Dailey, who Entercom says “stepped into another sales role.”
“Ben has exceptional leadership qualities and a strong ability to win that I am confident will translate well to the oversight of our sales efforts for Entercom Minneapolis-St. Paul,” Knoepke said. “Ben has a great track record within our company and we are looking forward to a continued trajectory of success for our sales team.”
Hoffman was “thrilled” to be joining a group of stations that has “legendary brand recognition, a great history of solid partnerships, and a clear commitment to the folks in the Twin Cities. I am looking forward with energy and excitement for the opportunity of being on this team.”
Knoepke and Hoffman have something in common with respect to one prior employer.
From August 2010 through April 2011, Hoffman served as Station Manager and Director of Sales for Townsquare Media in Fort Collins-Greeley, Colo. Two months later, he was in Indianapolis, serving as VP/Sales of Entercom’s WXNT-AM, WNTR-FM, and WZPL-FM. He added SVP stripes in November 2018, while adding the Market Manager title.
Then came the February 13, 2019 announcement that Entercom would be swapping the three station in Indianapolis with Cumulus Media, in exchange of WNSH-FM in Newark, N.J.; WHLL-AM in Springfield, Mass.; and WMAS-FM in Enfield, Conn.
Now, the former Townsquare exec is teamed with Knoepke, who served as VP/GM of Townsquare’s stations in Rochester, Preston, Fairbault and Owatonna, Minn., from November 2013 through December 2015.
That role came to Knoepke following the acquisition of those stations by Townsquare from … Cumulus Media, her employer for the previous 4 1/2 years.
Before joining Townsquare, Hoffman was Corporate Director of Sales for Regent Communications after holding several management roles with iHeartMedia in Ohio, Indiana and Kentucky.