The revenue potential of the new broadcast television standard, ATSC 3.0, has been spoken on many occasions in recent months. There’s the datacasting side, which has seen individuals including Philip Falcone and his Sovryn Holdings and Falcone’s former employer, HC2 Holdings, invest in low-power and Class A TV stations as part of a spectrum securitization play.
Then, there’s the NEXTGEN TV rollout, with promises of better reception, improved audio and crisp picture permeating the PR from Pearl TV and BitPath, which are taking the lead alongside Sinclair Broadcast Group in bringing the new broadcast TV standard to more U.S. markets.
Among the companies actively pushing ATSC 3.0, and the dollar stream it presents, is low-power TV broadcaster and “Broadcast Internet” pioneer ARK Multicasting. What is it up to? The company chose the National Religious Broadcasters (NRB) conference in Nashville to share the latest with the industry.
