Home Improvement Grabs Hold Of Radio


by Diana Stokey, Media Monitors

The Home Improvement category continues to be a strong one for radio.

In last week’s Media Monitors Radio Spot Ten report, The Home Depot was again in first place. At the same time, rival Lowe’s moved up to No. 3, with 37,256 commercials.

In other Spot Ten Radio activity this week, JCPenney jumped up to No. 5 with 31,273 ads while AutoZone fell to No. 6 with 27,160 commercials.

Macy’s rose to No. 8 with 22,438 ads, as O’Reilly Auto Parts advanced to No. 9 airing 19,379 commercials.