Honda Drives Up Its TV Spots


by Diana Stokey, Media Monitors

It’s the end of a big month for auto retailers, and it’s the end of the fiscal year for many businesses.

This could explain why theĀ Honda Dealer AssociationĀ greatly accelerated its activity at broadcast TV for the seven-day period ending June 25, based on the latest Media MonitorsĀ TV Spot Ten report.

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