According to Arbitron, Honolulu, HI is the 64th largest radio market with a population of 769,200. According to Media Monitors, the #1 radio advertiser in that market was Geico with 865 spots. Tony Group Autoplex was #2, up from #67, with 606 ads, while Servco Auto Centers was #3 with 408 commercials. Rite Aid was #4 with 376 spots, while Neil Abercrombie for Governor ran 376 spots and came in #5. HD Digital Radio Alliance was #6 with 287 spots and Hawaii Tobacco Prevention ran 276 spots to bag #7. McDonald’s was #8, up from #14, with 262 spots, while the Democratic Party of Hawaii was #9 airing 259 announcements. Cirque du Soleil was #10 with 256 spots.
Proving that sporting events have a major impact on internet usage, the #1 advertiser in this category is ESPN3 with 832 spots. GOTOMEETING was #2 with 789 spots, while THE GOLF WAREHOUSE was #3 airing 677 announcements. TWOFREELAPTOPS.COM was #4 with 677 spots, while E-MEALZ was #5 with 425 ads. CRAZYFREEIPAD.COM was #6 with 320 spots and AUTOTRADER.CA was #7 with 293 spots. UPILLAR.COM was #8 with 234 spots, while EARTH SPORTS was #9 with 222 spots. Coming in #10 was FREEUSLAPTOP.COM with 192 spots.
NATIONAL STATISTICS
At the top once again is GEICO with 65,017 spots. Coming in a distant #2 was THE HOME DEPOT with 37,953 commercials, while MCDONALD’S was #3 with 23,902 spots. FORD LINCOLN MERCURY climb into the top five from #8 to #4 with 21,364 ads and coming in #5 was the HD DIGITIAL RADIO ALLIANCE with 19,887 spots.
