Hope rises for October outcome


A few days ago, CL King analyst Jim Boyle was predicting that October radio revenues would come in down 5% from a year ago (11/19/07 RBR #226). Now, though, he has revised that to only a 3% drop, which is in line with the consensus view. "The long-time weakness in the top 25 markets persists with a slightly negative average, but the final markets’ data came in at more encouraging levels. Mid markets averaged a 6% decrease and smaller markets were off an average of 2%," Boyle said.