OTT’s Viewer Fights Could Help OTA’s Audience, Ad Growth


This is the dawning of the age of the Antenna.

Cord-cutting is driving viewership of over-the-air television, and with NEXTGEN TV set to bring addressable advertising, it could be the MVPD that loses out — and not the broadcast TV station owner — in the coming decade.

A new Horowitz Research study notes that as the streaming video wars heat up, opportunities for broadcast TV growth will emerge.

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