books new radio, TV campaign


HotelHotelVia Crispin Porter + Bogusky Boulder, CO, has launched new creative to show why it is the obvious choice for booking hotels. The new effort, “The Obvious Choice,” light-heartedly brings to life a funny character that has existed in pop culture for decades.  Through the creative execution, debuts a fictional world traveler and the brand’s new biggest fan, Captain Obvious.

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