Some 25 Houston radio stations have agreed to join together to simultaneously air a fundraiser to support the Houston Food Bank in order to feed those affected by Hurricane Harvey. The effort starts Friday (9/8) and runs through Sunday (9/10).
Houston radio stations owned by CBS Radio, Cumulus, iHeartMedia, Cox Media Group, Radio One and Univision Radio will run live and recorded promotional announcements asking for monetary donations to aid in Harvey relief efforts.
“Radio’s strength is rooted in its connection to the community, and Houstonians rely on Radio to inform, protect and nourish their spirits,” said Texas Association of Broadcasters President Oscar Rodriguez. “Now, Houston Radio stations come together to literally nourish those harmed by Hurricane Harvey. So starts Houston’s recovery, with the power of its people – and Radio – behind it.”
“Food is a basic need that will be in short supply for many for a long time” said Sarah Frazier, SVP/Market Manager for CBS Radio in Houston. “We all serve the same community and we need to be as impactful as possible, so it makes sense to start our joint efforts there.”
David Loving, President/GM of Univision/Houston, added, “The impact of Hurricane Harvey will be felt by many in our city for weeks and months, and in some cases years, to come. Univision Houston is proud to provide a platform for the Houston Food Bank to reach the Hispanic community as we all rally to rebuild our neighborhoods and provide relief to the families we serve.”