How are the other PPM markets coming along?


Reacting to calls from the Arbitron Radio Advisory Council and its Chairman, Steve Sinicropi from Clear Channel, for more transparency on the PPM transition, Arbitron is now planning to hold monthly updates for the press. One data point we received yesterday was on where the next markets scheduled to get PPM stand on panel recruitment. New York, as of August 8th, had 4,739 people in the panel, with a target of 5,170. PPM is due to launch on a demonstration basis in the New York market in October. Next up is Los Angeles, where 1,618 people were in the panel from a target of 3,270. In Chicago, the panel thus far has 1,634, with a target of 2,595. PPM installation will begin in San Francisco in September and Dallas in November.