How Can MVPDs ‘Recapture’ Their Primary Provider Position?

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OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes.


With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-TV industry: What should it do to regain their title as the No. 1 provider of video services — including broadcast TV channels — to U.S. viewers?

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