How Can Radio Monetize The ’90s?


The following column may appear to be a column on radio programming. It may be, but that’s not the intent of this column.

This is a column written for the radio industry C-Suite: the owners, managers, sales executives and decision makers who perhaps write the checks to the consultants who are telling you what Queen songs sound best on your Adult Hits station and why “More Than A Feeling” by Boston and “Pour Some Sugar on Me” by Def Leppard are perfect for your station that had been “Soft Rock … With Less Talk!” for years.

The 1990s are calling, and there’s money there. The problem is you lived through one of the darkest periods of the modern era for the radio industry. The solution: Think like a millennial. It just may win you new listeners, new dollars, and a position on the FM band that’s unique and desirable to the Spotify and Pandora crowd.

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