How COVID-19 Might Shift Media Usage

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As sports leagues turn off their seasons, supermarket shelves get cleared-clean and consumers begin to socially distance themselves and stay indoors, Nielsen Insights took an early look at how staying inside the safety of one’s own home influences media behavior.


While COVID-19 is unprecedented in the digital age, Nielsen looked at how some catastrophic events in recent years held sway over consumer viewing as well as how working from home changes behavior (and more to come on that).

Here’s what they found:

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