How Do Local Agencies Grow The OTT Budget?


It’s a question you may not like the answer to, based on the latest research conducted by Borrell Associates. 

With OTT and Connected TV spots hot commodities, more dollars aren’t coming to visual media. Rather, current expenditures are being shifted around. As such, broadcast media is being hurt by yet another tech innovation designed to suck audiences — and dollars — away from “traditional” vehicles.

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