How Households Use The Internet, And Its Importance


More than 100 million U.S. households have fixed-line broadband access, generating tens of billions of dollars in yearly access charges. But, says American Enterprise Institute adjunct scholar Bronwyn Howell, there is surprisingly little reliable knowledge about online user behavior.

“Nonetheless, copious amounts of attention — not to mention subsidies and other government resources — are applied to universal service policies and other regulatory and judicial activities (such as merger and antitrust evaluations) that must hinge on a detailed understanding of how consumers respond to various internet service providers’ offers,” she says. “Effective decisions require policymakers to have a detailed knowledge of how consumers allocate their attention across a panoply of internet applications and content.”

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