How many Hispanics?


Henry Waxman's (D-CA) Oversight and Government Reform Committee is going on the road. In fact, its going to Clear Channel Communications' home turf – San Antonio TX, today. But the company which stands to benefit most from the visit is most likely Univision, along with other Spanish broadcasters.

The topic of the road show is "2010 Census: Reducing the Undercount in the Hispanic Community." We know the Hispanic media in general was ecstatic about the results of the last census, and it is building on its new status as the majority minority. Anything that allows the Hispanic media to point to audience members with wallets containing disposable income is a potent addition to its sales pitch.