How Many Of Your Ads Get Blocked? Um, Right …


Here’s a question that every radio and TV sales professional should ask not only potential clients, but also those who have used traditional media — a.k.a. “old media” — for years.

What is the percentage of ads that air on our stations that have been blocked by the consumer?

You may get a blank stare. You may even get a giggle. But, it’s an important question that illustrates a point the TVB and RAB may want to elucidate on.

About 20% of connected adults always use an ad blocker, according to a new survey from Kantar Media.

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