Here’s a question that every radio and TV sales professional should ask not only potential clients, but also those who have used traditional media — a.k.a. “old media” — for years.
What is the percentage of ads that air on our stations that have been blocked by the consumer?
You may get a blank stare. You may even get a giggle. But, it’s an important question that illustrates a point the TVB and RAB may want to elucidate on.
About 20% of connected adults always use an ad blocker, according to a new survey from Kantar Media.
