How Much Have Brands Invested In OTT Ads?


The OTT machine has generated a plethora of “look at us!” marketing pieces and endless press releases pushed by PR executives eager to express how SVOD, AVOD and “FAST” channels are siphoning viewers from cable and broadcast TV.

But, is OTT also draining ad dollars from linear media? While that may be the case, one thing in certain:  Brand ad spend on the OTT Platforms measured by MediaRadar in the first quarter of 2022 was more than $350 million — significantly more.

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