How Much Impact Is Digital Making On Your Advertising?


The “wordsmith of Wall Street,” Pivotal Research Group Senior Research Analyst of Advertising Brian Wieser, has just completed an analysis of data on digital content consumption from Nielsen for August 2018.

What does it show? A continuation of growth in consumption of digital content on PCs, tablets and mobile handsets, up 15% year-over-year, is being seen.

What’s the biggest takeaway? Facebook and Snap are on shaky ground.

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