How People-Based Marketing Is Driving Change

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Great brands value their customers and strive to build brand loyalty by creating an excellent customer experience the moment someone walks into their store. For broadcast media, this equates to listening or watching your station, no matter the delivery device.


However, providing the same level of attention and personalization online is no easy feat. Not only does the digital world lack the personal nature of face-to-face interactions that in-store environments provide, but there is the added challenge of reaching the right person, on the right device with the right message, wherever they are.

Marketers are searching for ways to solve these challenges, and are increasingly finding the answer in people-based marketing. As radio and TV stations seek to capture consumers via smartphones and social media more than ever before, a newly released report from Viant could provide valuable insights as to best practices in digital consumer delivery.

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