How Radio Can Grab More Political Dollars


Nielsen1While television is expected to garner the majority of the expected $114.4B Borrell Associates projects in political advertising spend in 2016, radio can snare more of that money than it has in the past.

Borrell pegs TV’s share at just over 50% and radio’s share at some $827M. However radio’s share is dropping.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.