How television is breaking new ground in the social conversation


Janet-ArlottaWith today’s rapid consumption of bite-sized morsels of social media conversations, television shows are seeking innovative solutions to hold the attention of their target audience, who crave the instant gratification and connectivity they have become accustomed to in their social media universes.

In the flurry to join the conversation, broadcasters initially began incorporating social media through the basic display of tweets, Facebook posts and Instagram pictures, often in a simple keyable graphic or lower-third ticker. But broadcasters soon realized the need to stretch beyond the norm and discover next-generation solutions to keep viewers engaged and committed.

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