NEW YORK — Looking for ways to create engaging, rewarding connections that lead to listener loyalty? Make plans to attend Radio’s Financial Summit Forecast 2018. A session devoted to the topic is on the schedule, with Caroline Beasley, CEO of Beasley Media Group, conducting a candid one-on-one conversation with Momentum Worldwide CEO Chris Weil.
Weil will share his perspective on “what radio needs to know about branding,” and how to make it an even more personal, relatable, and memorable experience for advertisers and listeners.
Radio’s Financial Summit Forecast 2018 will be held on November 15 at the Harvard Club in midtown Manhattan.
As CEO of Momentum, Chris Weil oversees one of the country’s most dynamic and visionary agencies. Managing over $3 billion in sponsorship assets for clients including American Express, Verizon, Microsoft, United Airlines, and Coca-Cola, the award-winning agency has been concurrently named Agency of the Year by numerous publications and landed on this year’s Ad Age Standout Agency List.
“Chris Weil and Momentum have mastered the art of branding in ways that connect on a deeply personal level with customers,” Beasley said. “I look forward to the opportunity to sit down with Chris and get his insights on how radio can better leverage its already strong connection to listeners in ways that enhance, engage, and strengthen those ties.”
Chris Weil is also a pioneer in branding in the digital age, reshaping the industry with a revolutionary belief: It’s not what brands say, it’s what they do that matters.
Weil coined the term “Phygital” — describing in a single word the inseparable physical and digital worlds where all brand experiences lie, and he led Momentum to become the first truly Phygital agency.
The first non-traditional advertising agency executive — and the youngest ever — elected chairman of the American Association of Advertising Agencies’ (4As), Weil was instrumental in launching the organization’s national High School Initiative. Now chairman of the program, he personally works with the first New York public schools to offer vocational training for advertising and media careers, helping hundreds of students graduate with the skills and experience to join the advertising and marketing worlds.
Seating is limited — register today!
November 15, 2017
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