Unfortunately, all too often, I get a call from an ad sales coaching client telling me that their nearest competitor just stole another ad deal using false or misleading data. Where this seems to be most evident is with digital audience numbers. So, what do you do to sell against a liar? The answer might be easier than you think… tell the truth. Here are six things to consider when telling the truth about your ad products.
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Unfortunately, all too often, I get a call from an ad sales coaching client telling me that their nearest competitor just stole another ad deal using false or misleading data. Where this seems to be most evident is with digital audience numbers. So, what do you do to sell against a liar? The answer might be easier than you think… tell the truth. Here are six things to consider when telling the truth about your ad products. 
