‘If They Click, Will They Stay?’


Are You Challenged in Keeping Listeners Online and Engaged?

Digital and social media are an integral part of everyone’s bottom line.

For Hispanic broadcasters, like all AM and FM operators, a comprehensive digital strategy is becoming more about survival than just making budget. Hispanic consumers are not only the biggest group of smartphone and tablet users in the country, they’re spending more time online. As the Hispanic population grows younger, even more of your audience will be dependent on these devices for their entertainment, news and information.

It’s no longer enough to provide programming they enjoy. Therefore, you have to make it easy for younger people to connect to that content.

Are your stations a click away? Can you be a go-to resource for shopping, activities, and social interaction? How connected are your advertisers and partners, and can they keep your users engaged?

At the Hispanic Radio Conference, set for March 28-29 in Fort Lauderdale, a Smarter Digital Strategies panel of experts will help you, your programmers, and your sellers understand this new digital frontier to create compelling content and experiences that will attract and keep your audience’s attention.

Your future, as well as your bottom line, depend on it.

Michael Newman is a VP and director of sales for iHeartMedia, which reaches over a quarter of a billion monthly listeners via their 858 broadcast radio stations throughout the U.S. Newman’s multi-market sales office located in south Florida, is responsible for covering all agencies and advertisers within the state, providing them with iHeartMedia’s multi-platform assets such as terrestrial radio, iHeartRadio, digital, social, events, and the world’s first programmatic audience buying platform for broadcast radio called SoundPoint. Newman was born in Port Washington, NY, graduated from Florida State University in 1993 and started his career in the industry at Eastman Radio back in 1998.

Bill Freund is EVP/chief revenue officer for Clip Interactive, a mobile and Web applications platform for broadcast radio stations and personalities that allows all forms of audio content to have rich interactive capabilities for the listener whether on broadcast, Web, or mobile. Freund is responsible for all broadcaster and publisher partnerships and affiliations; over the past four years he has secured major partnerships with 14 broadcast groups and over 900 stations. Freund has over 20 years of experience in developing, building, and managing sales, marketing, and operations for digital media and broadcast companies. He co-founded Triton Digital Media in 2006 and served as EVP of Triton Media Group until December of 2012, prior to Clip.

John Santiago is CEO of M8, a leading digital advertising agency throughout the Americas representing clients such as Sprint, Starwood Hotels & Resorts, Hertz, SAB Miller, Visit Florida, and other Fortune 500 brands. Santiago began his career in interactive marketing during its infancy stages in 1996. Since then, he has been involved in launching two industry-leading digital agencies and is recognized as an industry leader and veteran digital marketer. M8 helps brands and consumers connect in a Life On Screens™. It is a team of creative, multicultural, multiscreen marketers, combining storytelling, insights, and technology to create experiences that connect brands with consumers who are now living their lives on screens.

Oscar Sermeno is director of market development/LATAM for Triton Digital. He is an expert in international market development, with more than 17 years of experience in and around Latin America. Before joining Triton Digital, Sermeno served as international sales manager at Future Electronics, building strategic partnerships between supply chain and distribution companies within the automotive, industrial, and contract manufacturing organizations. As director of market development at Triton Digital, he leverages his expertise in programmatic and direct sales, digital audio measurement, and content distribution to increase audience and scale for Ibero-American publishers and advertisers, while strengthening the digital audio marketplace by educating the power of its reach, audience engagement capabilities, and revenue-generating opportunities.

Anne Kensington-Lott is vice president, Southeast region and Hispanic platform for Gen Media Partners. Her responsibilities include growing the entire Gen Media Partners platform, with a particular emphasis on expanding Hispanic business through additional station representation and utilization of the company’s radio, digital, audio, television, and out-of-home assets. Kensington-Lott’s experience includes over 25 years in the industry, encompassing a variety of perspectives, including agency and client roles, advertising sales and management/executive leadership in both Hispanic and general market radio, television, and media sectors. The bi-lingual executive has been with Gen Media Partners since 2014.

NOTE: Click here to make your nominations for the prestigious Medallas de Cortez awards. Remember, nominations are due by February 15!


Click here to register for the Hispanic Radio Conference.


Hispanic Radio Conference
Hyatt Regency Pier Sixty-Six
Fort Lauderdale, FL
March 28-29, 2017