What a difference 10 years can make: Your 35-year-old sales managers are now training sales teams that are even more connected than they are.
The first generation of “digital natives” are now selling, buying and placing radio advertising. It’s the same generation who have always known cellular phones, satellite providers and MP3 in-dash systems.
How can these millennial sellers relate to and effectively represent broadcast content?
Will their commitment to the industry as a career be as strong as that of the previous generation?
What kind of office structure and accountability work best with their talents and help their creative growth?
These answers, and more, will be the crux of the panel discussion Old School/New School: Bridging the Gap between Gen X Managers and Millennial Sellers at the 2017 Hispanic Radio Conference, set for late March in Fort Lauderdale.
Just as baby boomers had to adjust to Gen X, the Gen Xers are now finding themselves on the other side of the table. How will your company fare as your sales force — and programming ranks — start to fill with this exciting, and challenging, generation?
Moderator Angie Balderas, SVP for Entravision Communications overseeing all operations and sales in the Sacramento market, will tackle these questions. Panelists include Georgia Beasley, Director of Digital Sales for Beasley Media Group-SWFL (Ft. Myers-Naples, Fla); Lazer Broadcasting Northern California GM Gerardo Martinez; and SBS/New York VP/GM Eric Garcia.
Book Now: The Hispanic Radio Conference has secured a limited number of rooms at the Hyatt Regency Pier Sixty Six at a special conference rate. Book your room now to secure your lodging during a very busy Spring Break time period in South Florida.
Click here to register for the Hispanic Radio Conference.
Hispanic Radio Conference
Hyatt Regency Pier Sixty-Six
Fort Lauderdale, FL- March 28-29, 2017