What Can Radio’s C-Suite Learn About Assumptions?


The 2016 presidential election will undoubtedly be talked about and analyzed for years to come — especially its impact on Hispanic and special interest voters. In a race where traditional media campaigns took a back seat to social media and news headlines, many voters were never reached.

Was your audience taken for granted … or worse, ignored by the candidates? Did radio provide Hispanic voters a strong enough voice to reach campaign ears?

The answers to these questions, and discovering if Hispanic radio will face the same fate in the 2018 mid-term elections, is the focus of a panel discussion set for the 2017 Hispanic Radio Conference, to be held March 28-29 at the Hyatt Regency Pier Sixty-Six in Fort Lauderdale.

The panel discussion Hispanic Radio: What We Learned From the 2016 Election & Where We Go From Here will reveal ways to leverage the lessons of 2016 for greater participation and higher revenue over the next 12 months, the mid-term campaigns and beyond.

Frank MonteroServing as the panel moderator is Frank Montero, (pictured, at left) co-managing partner at D.C. law firm Fletcher, Heald & Hildreth. Panelists include former CBS Radio News VP Harvey Nagler, Congressional Hispanic Leadership Institute President/CEO Mary Ann Gomez Orta, and NAB EVP/Communications Dennis Wharton.

The Hispanic Radio Conference brings together leaders in the Hispanic radio community and experts in Hispanic advertising and media for a comprehensive overview of opportunities and strategies within this rapidly transforming sector.

Following this session, RBR + TVBR Editor-In-Chief Adam R Jacobson will moderate a panel devoted to Multicultural Millennial Marketing and radio.