HRN Media Network, a Gen Media Partners company, is participating in the Radio Cares: Feeding America Emergency Radiothon campaign.
It’s doing so by contributing inventory that reaches 94% of U.S. Hispanic households across 220 radio stations.
The purpose of the campaign is to create an industry-wide effort to raise funds for Feeding America and its 200 local member food banks to help those impacted by COVID-19.
As previously announced, Sun Broadcast Group, also a Gen Media Partners company, is donating network inventory to the Radio Cares campaign.
HRN and Sun began airing the spots today (4/27) to promote the Radiothon, which takes place on April 30.
Radio groups and stations interested in participating in The Feeding America Emergency Radiothon may join on the Radio Cares website, www.radiocares.org.