Six stations owned by Hubbard Broadcasting are now supplying local TV news content to the ad-supported on-demand Haystack TV service.
It’s another way viewers, both in-market and across the U.S., can get a close-up look at what’s impacting cities in Minnesota, New Mexico and New York.
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Haystack TV is getting the newscasts from Hubbard’s NBC affiliated WNYT-13 in Albany and WHEC-10 in Rochester, N.Y.; NBC affiliated KOB-4 in Albuquerque; and ABC affiliated KAAL-6 in Austin, WDIO-10 in Duluth, and KSTP-5 in Minneapolis, Minn.
It’s thanks to a new multi-year AVOD distribution agreement with Haystack TV, which, like Roku-based app NewsOn, is another cord-cutting device designed to boost access to local TV content without the need for MVPD TV services.
“New platforms, such as Haystack TV, are extending the reach of our TV properties and offering new revenue streams for the quality broadcast journalism found on our Hubbard local network TV affiliates,” said Kurt Christopher, Digital GM for Hubbard Broadcast Television Group. “Haystack TV helps extend the reach of our brands and bring new utility to the work of our local TV news broadcasters in Minnesota, New Mexico and New York.”
Haystack TV offers news from local broadcast stations covering 90% of the major metropolitan areas in the U.S., as well as ABC News, the AP, Bloomberg, CBS News, Cheddar, Euronews and Newsy.