Huge audience for Univision dance show finale


Sunday night’s three-hour grand finale of Univision’s hit reality dance competition “¡Mira Quién Baila!” (Look Who’s Dancing!) reached 9.5 million viewers who watched some or all of  the broadcast. Attracting an average audience of 5.1 million Total Viewers 2+, 2.6 million Adults 18-49, 1.3 million Adults 18-34 and 1.6 million Persons 12-34, the highly-anticipated conclusion to the show’s exciting and dramatic first season was the highest-rated telecast in the program’s full run. Additionally, it was the highest reality show finale ever in the network’s history among Total Viewers 2+. The grand finale of “¡Mira Quién Baila!” helped Univision take the #4 spot during the highly competitive Sunday 8-11pm time period, beating CBS among all Adults 18-34.

“We could not be prouder of the success of ‘¡Mira Quién Baila!’ and the spectacular performance that each of the artists present last night delivered for our audience,” said Cesar Conde, president of Univision Networks. “Thanks to the exceptional work of our production team, the program truly ended on a high note and we are poised to continue building on this momentum as we make Sunday nights bigger than ever.”

Additionally, the grand finale of “¡Mira Quién Baila!” beat original airings of various English-language programs, delivering more Adult 18-34 viewers than ABC’s “America’s Funniest Home Videos,” CBS’ “Amazing Race 17” and “CSI: Miami;” as well as more Adult 18-49 viewers than ABC’s “America’s Funniest Home Videos.”

Driving unprecedented engagement from viewers across the nation, the full season of “¡Mira Quién Baila!” generated a record-breaking 14 million votes from viewers who called or texted in support of their favorite contestant.  The finale episode alone drew nearly 5 million votes to decide who among the three finalists would be the winner.  At the end of the evening, young Mexican actor Vadhir Derbez was announced as the audience’s favorite. Derbez received $50,000 to donate to ASPIRA, the non-profit organization he represented throughout his participation on the show.

Source: The Nielsen Company, Sunday (11/21/2010) 7:00pm-11:00pm, Univision’s “¡Mira Quién Baila!” grand finale telecast based on NPM Fast National Ratings 8:00pm-11:00pm and English-language broadcast networks based on NPM Fast Affiliate Ratings 7:00pm-11:00pm.  Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (visitors included). Highest-ranked finale based only on Univision’s produced reality shows. Live+SD.

(Source: Univision)