The kid-friendly network is now on the 2-million subscriber Hulu Plus online video streaming service for the first time. It’s part of an expansion of the current content partnership between Hulu and Viacom that includes The Daily Show with Jon Stewart and The Colbert Report, which were made available on the free ad-supported Hulu.com service and also Hulu Plus.
The current Hulu-Viacom content partnership also includes programming from BET, Comedy Central, MTV, Spike, TV Land and VH1 (Hulu Plus).
For the Nick deal, Hulu Plus subscribers can access five recent episodes of currently airing Nickelodeon live action and animated series 21 days after the episodes are screened on TV. Shows covered by the deal include iCarly, Big Time Rush, VICTORiOUS, How to Rock, Supah Ninjas, SpongeBob Squarepants, Kung Fu Panda, Penguins of Madagascar, Winx Club, Robot & Monster, The Legend of Korra, T.U.F.F. Puppy, and the new season of Teenage Mutant Ninja Turtles (coming soon), reported TechCrunch.
Writing about the partnership on the Hulu blog, SVP of content Andy Forssell, commented on the lure of the Nickelodeon brand to the youth market and flagged up the variety of devices kids can use to get their cartoon fix via Hulu — from PCs and connected TVs to set-top boxes, video game consoles and mobile devices: “As of today, Hulu Plus is the only subscription-based on-demand Internet video provider that offers current season Nickelodeon programming.”
Over the next few months, content from Viacom’s bilingual network, Tr3s, will also be added to the Hulu Latino selection of youth-focused content on Hulu Plus — including Ninas Mal, Quiero Mis Quinces, Quiero Mi Boda and Quiero Mi Baby.
RBR-TVBR observation: As much as network and TV content migrating online may scare MSOs, there is a little good news in this story for them. The biggest driver to cord-cutting is free content. Hulu indeed offers free, ad-supported content, but paying $7.99 per month for Hulu Plus will not drive cable subscribers to cut the cord as quickly as if it were free. But there are degrees, and if more content keeps coming in from cable and broadcast nets (and the price stays put) the tipping point will be made for more and more cable subscribers to get out the scissors. Hulu is the threat to cable, much more than YouTube or Netflix which are developing their own content for the most part.