Hulu says Honda’s “Matthew’s Day Off” and Volkswagen’s “The Bark Side” and “The Dog Strikes Back” Walk Away Champions on Hulu AdZone 2012. Just a few hours after the Giants were awarded the Super Bowl XLVI title, Hulu AdZone users have named this year’s Super Bowl commercial winners.
Between Star Wars and Ferris Bueller, it seems nostalgia was the real winner this year. Of the ads that ran during game time, Honda’s “Matthew’s Day Off” just narrowly edged out Volkswagen’s “The Dog Strikes Back.” Bueller ultimately beat the Dog, but only by a hair, and the overall most liked ad on Hulu AdZone was Volkswagen’s “The Bark Side” preview ad.
Votes were counted as of 11:00 pm PT Sunday, Feb. 5 / 2:00 am ET Monday, Feb. 6. This year, Hulu teamed up with Ad Age and Toyota to build the ultimate Super Bowl commercial experience for AdZone, featuring the best Big Game ads of all time.
See the list and links here:
Overall Most Liked Ads
1. Volkswagen: The Bark Side Teaser
2. Honda: Matthew’s Day Off – Extended
3. Volkswagen: The Dog Strikes Back
4. Skechers: GOrun Mr. Quiggly
7. M&M’s: It’s That Kind of Party
8. Audi: Vampire Party
9. E*Trade: Fatherhood
10. Acura: Transactions – Extended
Funniest Ads
Best Celebrity Cameo
1. Will Arnett – Hulu Plus: Huluboratory Extra Mushy Edition
2. Matthew Broderick – Honda: Matthew’s Day Off Extended
3. Jerry Seinfeld – Acura: Transactions
4. Adriana Lima – Kia: Optima
5. David Beckham – H&M: David Beckham Bodywear
Cutest Critters
2. Volkswagen: The Dog Strikes Back
4. Volkswagen: The Bark Side Teaser
5. Careerbuilder.com: Business Trip
Cutest Kids
Best Soundtracks
2. M&M’s: It’s That Kind of Party
4. H&M: David Beckham Bodywear
5. Budweiser: Eternal Optimism
Nostalgic Ads
2. Budweiser: Eternal Optimism
Hulu Plus Super Bowl Ad
Hulu Plus – Huluboratory Extra Mushy Edition
RBR-TVBR observation: We thought the Audi: Vampire Party ad was a real winner. Great build up, a moment of utter confusion (What point are they making?!) and then the punch line after the screen went black. We also agree with the Hulu voters that Elton John’s appearance with Pepsi: King’s Court was a wasted cameo spot. It had potential in the beginning, but we’re surprised he signed on to that one after seeing the full script and storyboards.
