Hulu reported to be eying an IPO


The New York Times reported Monday that Internet video hub Hulu is talking with investment bankers about a possible IPO. And yes, we checked, the stock symbol “HULU” is available.

The Wall Street Journal and Bloomberg were quick to check in with their own stories, quoting sources who confirmed the Times report.

Hulu, which took in over $100 million in revenues last year (and is pacing about double that this year), is reported to be already turning a profit. It was created three years ago as a joint venture of News Corporation, The Walt Disney Company, NBC Universal and Providence Equity Partners. It trails only YouTube in attracting online viewing, but is based primarily on professionally produced content – TV shows and movies – rather than amateur videos.

The potential IPO would reportedly value Hulu at more than $2 billion.