Its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on 1/20, airing from 4:00 AM to 10:00 AM PT.
“El Show de Humberto Luna” will air over the La Preciosa Network, which comprises more than a dozen stations, including KPRC-FM/Monterey; KSJO-FM/San Jose; KSMY-FM/Santa Maria; KBFP-FM/Bakersfield; KDIF-AM/Riverside; KFSO-FM/Fresno; KIZS-FM/Tulsa; KWSL-AM/Sioux City; WGBT-FM/Greensboro; KTZR-FM/Tucson; KVJM-FM/Bryan; KYDZ-AM/Omaha ; and KWID-FM/Las Vegas.
