STRATA, with the support of Katz Media and Cox Reps, handled a record amount of programmatic business during 2014, affecting the bottom line of more than 1,600 television stations.
The grand total surpassed $4B.
The advertising handled via STRATA’s two-way service, called ePort, represented the work of more than 350 advertising agencies.
STRATA stated, “ePort’s $4 billion in 2014 was a 125% increase from the previous year and up 68% over the previous election year. The platform also has witnessed a steady increase in advertising agency usage as well, up 373% in the last three years. In 2011, STRATA, in cooperation with Katz Media and Cox Reps, took over responsibility for ePort. The leading rep firms’ investment in the platform is paying off for the entire industry.”
The service finished 2015 with a bang, handling $437M worth orders.
“STRATA is proud of ePort’s success to this point and pledges to continue to grow the platform for rep firms, stations and their agency partners to help make TV ads easier to buy,” said Mike McHugh, STRATA Vice President. “In order for the TV industry to fully adopt programmatic practices, there must be a reliable, scalable infrastructure in place. With ePort, STRATA has provided such a solid foundation, which it will continue to leverage as it rolls out additional functionality this year.”
