Hyundai launches online customer community


Hyundai Motor America has partnered with Passenger to create the “Hyundai Think Tank,” a private online community for Hyundai owners. Members will help shape the future of the brand and new products through online discussions, facilitated meetings with executives and other activities. This new marketing strategy is part of Hyundai’s effort to evolve both its brand and its vehicles to resonate with a broader audience while fostering a more thorough understanding of consumers’ unmet needs.

Hyundai plans to test and develop product changes, upcoming advertising campaigns and facilitate live sessions with decision-making execs at the company, including a session hosted by the company’s acting president and CEO, John Krafcik.