IAB forms multicultural council


In order to support advertisers’ strategies to reach diverse consumer groups, the Interactive Advertising Bureau (IAB) announced the formation of the IAB Multicultural Council. The IAB also released “U.S. Latinos Online: A Driving Force,” a comprehensive presentation that uses multiple data sources to describe the Hispanic online population, identify the trends and key dynamics in this increasingly important advertising target and provide a resource for communicating with Latino online audience segments.

The IAB Multicultural Council, which replaces the former IAB Hispanic Committee, will focus on key issues that impact marketing and advertising within the multicultural marketplace including

•Audience measurement and ensuring that all segments of the U.S. population, especially minorities are properly measured and accounted for in online media measurement
•Educate marketers and agencies on how to create successful digital marketing strategies to reach multicultural markets
•Equip multicultural publishers and agencies with the tools necessary to address the needs of marketers who want to reach multicultural markets

Multicultural Council

Working Groups
Hispanic Evangelism Working Group
The mission of the Multicultural Council is to increase the awareness, confidence and use of interactive advertising as a valuable channel to reach a diverse and multicultural U.S. market.

Committee Leadership
Mark Lopez, Terra Networks USA, Co-Chair
Borja Perez, Telemundo, Co-Chair

Committee Participants
Alejandro Rodriguez, StarMedia
Alex Banks, comScore
Allan Colaco, KPMG
Amy Givens, FOX Interactive Media
Ashley Allen, AARP
Bill Nielsen, Microsoft Advertising
Borja Perez, Telemundo
Brian Catalano, Nestle
Carlos Caban, ESPN.com
Carlos Luchsinger, Batanga Network
Ceril Shagrin, Univision Interactive Media
Cynthia Reyes Methvin, Scarborough Research
Dan Murphy, Univision Interactive Media
Danielle Krongel, Intermark Media
Danny Agurto, Intermark Media
David Burgos, Dynamic Logic, a Millward Brown Company
Devi Mahadevia, Comcast Interactive Media
Eduardo Pokorny, ESPN.com
Edward Gonzalez, PerfSpot.com
Elizabeth Castelo, Geeknet
Erene Cook, Millennial Media
Gabriela Valdes, Google, Inc.
Greg Carr, Operative
Jeffrey Zahn, ESPN.com
Joanna Mainetto, comScore
Juan Jose Nunez, StarMedia
Karine Medina, Microsoft Advertising
Kathy Aaronson, The Sales Athlete, Inc.
Kym Lewis, PointRoll
Latha Sarathy, Interactive One
Liz Sarachek Blacker, Impremedia Digital
Manny Miravete, Microsoft Advertising
Mario Solares, Sapient Corporation
Marisa Roel Garcia, KPMG
Mark Lopez, Terra Networks USA
Matt Murrell, AARP
Michael Benedek, AlmondNet Inc.
Miguel Chacon, Associated Content
Nadia Gonzalez, AdMeld
Natalia Martinez, Batanga Network
Natalie Marzouka, Terra Networks USA
Natasha Funk, Terra Networks USA
Olga Casabona, Impremedia Digital
Olivia Maloney, AOL, Inc.
Peter Blacker, Telemundo
Phil Frank, Batanga Network
Rafael Urbina, Batanga Network
Richard Tom, Hulu
Roy DeYoung, Zeta Interactive
Sandra Davila, Interactive One
Sarah Carberry, Google, Inc.
Tom Mohler, The Sales Athlete, Inc.

Member Companies
AlmondNet Inc.
AOL, Inc.
Associated Content
Batanga Network
Comcast Interactive Media
Dynamic Logic, a Millward Brown Company
FOX Interactive Media
Google, Inc.
Impremedia Digital
Interactive One
Intermark Media
Microsoft Advertising
Millennial Media
Sapient Corporation
Scarborough Research
Terra Networks USA
The Sales Athlete, Inc.
Univision Interactive Media
Zeta Interactive

If interested in having your company join the IAB as a member in order to participate on this or other committees, email [email protected] or phone (212) 949-2432.

To review U.S. Latinos Online: A Driving Force, see www.iab.net/us_latinos