IAB launches video in-stream ad format guidelines


The Interactive Advertising Bureau (IAB) announced the release of "Digital Video In-Stream Ad Format Guidelines." Created by the IAB’s Digital Video Committee, a group comprised of 145 leading interactive companies, they are the definitive format guidelines that directly address digital video advertising.

The guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created in order to meet the following marketplace needs:

— Simplifying digital video ad buying across multiple sites through minimum common ad specifications for video, overlay and companion ads.

— Achieving more efficient operations through a common set of creative submission guidelines.

— Increasing consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments.