IdeaCast expands out-of-home network with Transit TV

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IdeaCast, a private provider of custom television content and advertising to health clubs announced that it has entered into a strategic sales relationship with Transit TV and will represent the Transit TV advertising inventory to IdeaCast’s list of ad clients. In addition, IdeaCast has also entered into a letter of intent with an option to acquire Transit TV in Q2.


Transit TV is a major transit-based digital out-of-home adverting network operator with systems installed and operational in Los Angeles, Chicago, Atlanta, Milwaukee, and Orlando, Transit TV communicates with over 500 million riders per year on nearly 4,000 vehicles.

IdeaCast’s plans for Transit TV include expanding the Transit TV network to the top 10 U.S. markets, as well as contracting with Nielsen Media Research to establish metrics and a process for audience measurement for the transit network.