IdeaCast opens national ad sales office in NYC


IdeaCast, an independent provider of television programming and advertising to fitness centers and health clubs, has named ad sales vet Jason Brown as the company's first President of Sales & Marketing.  Brownwill be responsible for launching and managing IdeaCast's national ad sales office in NYC.  He'll report to IdeaCast CEO Fred Smith.

Prior to joining, Brown served as EVP/National AdSales at Screenvision.  There, he headed the U.S national and regional sales teams and was responsible for a 30% year-to-year ad revenue growth generated via national cinema spots, slides, promotional extensions and in-theatre integrated marketing programs.

Brown will be joined at IdeaCast by, Bob Shaw, Adam Oliveri, Adam Schoenberg and Tess Mallery, keeping his Screenvision ad sales team intact.