IdeaCast, an independent provider of television programming and advertising to fitness centers and health clubs, has named ad sales vet Jason Brown as the company's first President of Sales & Marketing. Brownwill be responsible for launching and managing IdeaCast's national ad sales office in NYC. He'll report to IdeaCast CEO Fred Smith.
Prior to joining, Brown served as EVP/National AdSales at Screenvision. There, he headed the U.S national and regional sales teams and was responsible for a 30% year-to-year ad revenue growth generated via national cinema spots, slides, promotional extensions and in-theatre integrated marketing programs.
Brown will be joined at IdeaCast by, Bob Shaw, Adam Oliveri, Adam Schoenberg and Tess Mallery, keeping his Screenvision ad sales team intact.