Idol gains for Fox on Thursday


Airing night two of AMERICAN IDOL Hollywood Week and an original THE FINDER, FOX won Thursday night among Adults 18-49, Adults 18-34, Adults 25-54 and Teens.  In addition, FOX outperformed the next highest rated network by +11% in Adults 18-49 (4.0 vs. 3.6 for CBS).

This week, AMERICAN IDOL’s Wed/Thu average is up +4% from last week’s Wed/Thu average among Adults 18-49 (5.9 vs. 5.7).

* AMERICAN IDOL: 5.7/16, up +4% from last week in Adults 18-49 and up +3% in Total Viewers (17.9 vs. 17.4 Mil.)
o Last night tied as IDOL’s highest-rated Thursday telecast so far this season and will be the highest-rated Thursday telecast outright when the finals come in.
o IDOL was the highest rated program of the night in Adults 18-49, Total Viewers and Teens.
o It beat the #2 program of the night (Big Bang Theory) by +4% in the core demo (5.7 vs. 5.5) and +11% in Total Viewers (17.9 vs. 16.1 Mil.)
o IDOL won the 8p hour by +27% in Adults 18-49 (5.7 vs. 4.5 for CBS) +33% in Total Viewers (17.9 vs. 13.5 Mil CBS).
o IDOL grew over its prior week’s performance for the second week in a row in Total Viewers (17.1 > 17.4 > 17.9 Mil.)
o Last night’s IDOL grew in its second half hour by +19% in Adults 18-49 (6.2 vs. 5.2) and +16% in Total Viewers (19.2 vs. 16.6 Mil.)

** Last night’s AMERICAN IDOL Thursday retained 93% of Wednesday’s telecast – a higher retention rate than the same Thursday last year, which retained 87%**

* THE FINDER: 2.3/6, down one-tenth from last week (-4%).  THE FINDER ranked #1 in its hour among Teens


ABC’s Wipeout (1.5/4) fell -17% to its season low, followed by Grey’s Anatomy (3.9/10, up +8%), and Private Practice (2.3/6, flat) from 9-11pm.

CBS aired original episodes of The Big Bang Theory (5.5/16, flat), Rob (3.4/9, up +3%), Person Of Interest (3.3/8, flat), and The Mentalist (2.9/8, flat).

NBC’s 30 Rock (1.6/4) gained +23% from 8-9pm while The Office (2.5/6) dropped -11% to its season low (and is the show’s lowest-rated telecast since 4/26/2005). At 9:30pm, Up All Night (1.8/4) remained flat, followed by a repeat of The Voice (1.5/4) at 10p.

(Source: Fox)