Is It Live, Or Is It Digital AI?


Here’s something that the nation’s No. 1 owner of AM and FM radio stations declares will “dramatically improve the digital streaming experience for millions of music fans.”

What has iHeartMedia just launched? It’s “the industry’s first AI technology that understands the nuances of music.”

That’s thanks to a partnership with Super Hi-Fi, an artificial intelligence (AI) platform.

Essentially, the technology provides an optimized digital music listening experience that allows iHeartRadio to create a listening experience “that mimics the polished production of live radio.”

How so? The new integration, says iHeart, “brings the best of live broadcast radio to digital streaming music by delivering flawless song transitions, including precise crossfades, volume leveling and truly gapless playback to iHeartRadio’s listeners.”

This, says iHeart, eliminates space between songs and delivers “a fluid and fully produced listening experience that preserves music’s energy and momentum from song to song.”

iHeart Chief Product Officer Chris Williams elaborates.

“Creating transitions that are unique to each individual song combination is not an easy task, and with the billions of potential song combinations available on our platform and new ones coming every day, it was impossible to scale this by hand,” Williams says. “Working together with Super Hi-Fi we have made the impossible, possible, and we are excited to share this new listening experience with our listeners.”

Super Hi-Fi co-founder Zack Zalon adds, “Broadcast radio sees the highest market penetration and longest user engagement over any of its digital counterparts, and this is in part due to the masterful capabilities of their on-air talent.”

The enhancements are now available across iHeartRadio’s custom Artist Radio stations, on demand Playlists, Playlist Radio and more for iOS users. Android users will experience the enhanced listening experience across custom Artist Radio stations with all features available for Android users in the coming months.

This will be the first in a series of planned innovative AI enhancements set to rollout throughout the year.