The iHeartRadio Music Awards may be switching TV homes, but the two-day iHeartRadio Music Festival as well as the annual holiday iHeartRadio Jingle Ball event staged by iHeartMedia are sticking with the broadcast TV partner it’s had since 2012.
The CW and iHeartMedia have a new three-year agreement in place that keeps the netlet the exclusive TV broadcaster and video streaming partner for both events. The CW and iHeartMedia have been partners on these events since 2012.
The new agreement also sees The CW airing a “Best Of” special featuring one of iHeartRadio’s 2019 marquee events, as well as live stream from four of iHeartRadio’s Theater Shows. Located in both New York and Los Angeles, the iHeartRadio Theaters give fans intimate performances from top recording artists and are home to exclusive album release parties.
“The CW has really enjoyed the incredible relationship we’ve shared over the years with our friends at iHeart, as we’re able to showcase for our fans the best of the best in the world of music,” said Mark Pedowitz, President at The CW Network. “As the exclusive TV broadcast and video streaming partner, The CW is looking forward to continuing our tradition of starting our fall launch with the iHeartRadio Music Festival, celebrating the holiday season with Jingle Ball and adding some new events through the year.”
John Sykes, President of Entertainment Enterprises for iHeartMedia, added, “This exclusive partnership with the CW will allow us to continue to bring the excitement of our world-class events to millions of viewers nationwide. Ten-year partnerships are rare in any business, and we are excited that these two prized franchises will continue to call The CW their home through 2021.”
More information about the 2019 iHeartRadio Music Festival and iHeartRadio Jingle Ball Tour including dates and performance line-ups will be announced at a later date.
The CW deal follows the December 13, 2018, news that the iHeartRadio Music Awards are being relocated from Inglewood, Calif., to L.A. Live — right in the heart of downtown Los Angeles, and are moving from three Turner Broadcasting cable networks to the FOX network.
