iHeart Edged Forward


iHeartMediaThat headline applies both to the company’s Q4 and full year results for 2014. It did somewhat better in the OIBDAN category. It intends to pursue its goal of building deep relationships with consumers and sell that relationship to advertisers.

It is focusing on the gamut of delivery platforms – over the air, on various digital and mobile platforms and via live events. It is even pursuing opportunities in the video universe.

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